When creating a campaign on Nircle Ads , managing your budget is crucial to maximize results while staying within financial limits.
Here's how you can set the different types of budgets for your campaign:
1. Set the Total Budget
The total budget is the maximum amount you're willing to spend for the entire campaign duration. This ensures that your campaign does not exceed your set financial limits.
How to Set a Total Budget:
Choose an amount that reflects how much you’re willing to spend from the campaign’s start to finish.
Example: If your total budget is $500, the campaign will stop once this amount is reached, ensuring no overspending.
Tip: Consider your overall marketing budget, campaign goals, and the estimated cost per click (CPC) or cost per impression (CPM) when setting this amount.
2. Set the Daily Budget
A daily budget is the amount you’re willing to spend each day for the duration of your campaign. This allows you to control how much of your total budget is spent daily and avoid exhausting your funds too quickly.
How to Set a Daily Budget:
Decide how much you want to spend each day. For example, if your total budget is $500 and you want the campaign to run for 10 days, you could set a daily budget of $50.
Tip: To prevent your ad from burning through your budget in just a few days, divide the total budget by the number of days in your campaign to calculate a daily budget.
3. Set the Date Range
The date range defines when your campaign will start and end. Your daily and total budgets will be spread out over this time frame.
How to Set the Date Range:
Choose a start date (when the campaign goes live) and an end date (when the campaign should stop).
Example: If you want your campaign to run from October 5th to October 31st, set those dates as the start and end points.
Tip: Consider any important events or product launches that might impact the timing of your campaign. Running ads during holidays, for example, might require a higher budget due to increased competition.
Example Budget Setup:
Total Budget: $1,000
Daily Budget: $50
Date Range: October 5th to October 25th (21 days)
In this scenario, you’d be spending $50 per day for a total of 20 days. By the end of the campaign, you’d spend up to $1,000, but you could pause or adjust the campaign at any time if performance changes.
Properly setting the total budget, daily budget, and date range ensures that your ad spend aligns with your marketing goals and financial capabilities.